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The Top Five Steps To Get High Converting Traffic To Your Website

– Five tips on creating a lead funnel that converts. (upbeat music) Hey, this is Peng Joon here, and today, I’m going to show you why probably the most important funnel, the funnel that helps you get leads, this squeeze page or opt-in page, the page that helps you gather somebody’s information, the name and email address, five tips that you can implement right now that will significantly increase your numbers, your conversions, as well as your opt-ins, okay? Now, what is it? Now, you’ve probably heard this multiple times in the past, which is basically if you are not building an email list, you are not building a business.

If you take a look at every single business, the one thing that they need, every single business, regardless of niche, regardless of industry, is every single niche needs more leads. Now, your online world, how do you actually get somebody’s name and email address? How do you make it more compelling? How do you increase the conversions? Now, if you take a look at the evolution of it all, okay, it’s this. For a longer time, many marketists, 15, 20 years ago, have used newsletter, and newsletter are probably the worst way to get somebody’s name and email, right, ’cause it sounds, what does it sound like? It sounds suspect. It sounds horrible. Now, the average way is to give out an ebook. Now, that’s average and will only get you an average result. Why, because learning is a very painful word. If you want to get much better results, here’s number one. Number one is to think about the thing that you are giving away, the offer, okay? That’s number one.

Now, what is a great offer? A great offer is something that sounds like done with you or done for you. You see, these two parts here is how you can increase the perceived value of your offer. One of the worst ways to get somebody’s name and email address is if it sounds like DIY. What is DIY? An ebook is DIY, something that sounds like they need to take the effort, read through a book, and then, do it themselves.

TIP #1:

YOUR OFFER

The very first thing you have to do is figure out what you can give away for free that sounds like it’s more done with you than done for you! I know, that’s kind of a brain teaser but if you think about it, what is means is that if I want to generate leads, let’s say in the fitness sector, you could give away an ebook on how to get six-pack abs which is okay but kind of boring OR you could give a way something where you say “Hey there, this is my personal grocery shopping checklist that I used to get six-pack abs because abs are made in the kitchen and not at the gym! Just enter your name and email for my personal grocery shopping list!” See how this works! And check out how easy this is! Instead of you having to write a big, long 250-page book, you get to just provide a grocery list with a dozen items on it that you can rattle off from memory in about four seconds and THAT is something someone would be willing to give up their email address for!

The other important thing about this approach is that the perceived value is much greater because the customer recognizes that they don’t have to go through some big, long and painful process of learning so, of course, they’re going to give you their email address!

So, what you need to think about it, how can you create an offer that sounds like it’s more done with you as well as doing for you?

Not quite understanding this, let’s break it down really quick! You’ve done the shopping that has helped you develop those six-pack abs and you’re not requiring the customer to do anything to get this information other than to give up their email address! They’re using YOUR grocery list and they’re getting YOUR approach to six-pack abs and if they follow what YOU did, they might have the same result you had! See how you’re doing with together as well as doing it for them? In a sense, they don’t have to do ANY of the work other than to give you their email and they get to have what they want, which is a solution that requires no work of thinking and gives them the result they want!

So…

That’s number one. 

TIP #2:

WHAT IS THE HOOK?

OK, so let’s look at the two approaches to how this is done…

(1) You can just tell someone they can find out more if they just click here and provide you with their email address (this is a snooze-fest and doesn’t convert!) as in, “Hey, I’ve got this Facebook training and if you just enter your name and email address, I’ll send you everything you need to know about Facebook ads!” Boring as F***! So, go ahead and do that OR

(2) What if we changed it to “Enter your name and email address “to receive my top 10 converting ads of 2020 so that you can model and deploy them straightaway”? Another example is, let’s say, I had a course on email marketing… instead of “Enter your name and email address for everything you need to know about email marketing and what’s working right now,” (yawn!) what if it was, “In 2019, “I compiled the top 50 email title with the highest open rates. Enter your name and email to receive what my top 50 email titles were with the highest open rates so that you can literally just copy and paste them in your email marketing campaigns“?

Wouldn’t you agree that would be a lot more compelling, as well as easier for you to create instead of a 350-page book on everything you need to know about email marketing?

So, let’s just recap for a moment because these are the most difficult pieces of the puzzle… remember, the first thing you need to do to increase your conversions (capture email addresses and leads) is to change everything to done with you and done for you. Second, think about your hook. What is the hook you’re using to get somebody’s attention? The first thing people see and read on your landing page is your hook, the thing that captures their attention! Are you using a free case study reviews, free blueprint, free download, free mind map, free cheat sheet? Whatever it is, you need to use those words on your landing page and make sure they’re clear about why they should care, this is the hook! Get this piece right with your hook and you’ll see a huge payoff!

So…

Number one is: the offer

Number two is: the hook

TIP #3:

WHAT IS THE STORY?

Every offer needs a story because the story “amplifies” the offer! So, for example, Peng Joon tells the story of how “In 2019, I spent over a million dollars on Facebook adds, and I compiled the winners so that you can copy, model, and deploy the Facebook ads that were winners in 2019. Just enter your name and email to download these ads.

Here’s another: “I compiled the top email to the highest open rates so they can use, model, and copy, right? Enter your name and email to receive what these email titles were.

And another! “Did you know that abs are made in the kitchen and not at the gym? I researched and wrote down seven different superfoods that you need to be consuming right now if you want to lose weight and eat right, even if you have a busy lifestyle.

THE STORY IS THE HOOK! IT’S WHAT YOU DID THAT IS NOW GOING TO BENEFIT THEM! The hook is basically a thing that gets them attention. The story is basically why should they care? It’s basically what amplifies your offer? 

So…

Number one is: the offer

Number two is: the hook

Number three is: the story

TIP #4:

THE “CALL TO ACTION”

What is the call to action? For most people, their call to action is, “Click to find out more.” To be honest, it’s absolutely the worst way to get someone to take action! Let’s face it, no one wants to find out anything! What they want is to get something, do something, find something, discover something and they want it immediately so the words you want to use in your call to action are often: “model”, “copy and paste”, “deploy immediately”, “download”, “swipe”, “ethically copy”. So, here is an example of how you would do this… you could say something like: “Enter your name and email below “to swipe my top performing email subject lines and use them immediately.” THAT is a good call to action.

So, take a look at your own calls to action… do they make the customer want to take action, make them feel like there’s hardly anything to learn, that they pretty much don’t have to do anything, or makes them feel that they’re going to get great value immediately if they just give you their name and email address, even if they don’t take any other action immediately? If so, then you’ve got a great call to action!

So…

Number one is: the offer

Number two is: the hook

Number three is: the story

Number four is: the call to action

TIP #5:

WHAT DOES IT LOOK LIKE?

Do you have a visual way of representing what you’re giving away for free? Whether it’s a checklist, a blueprint, a swipe file, a downloadable product, people want to be able to see what is that they are going to get. So, you need to present everything in visual format. What does it look like? If you can bring this one piece into your landing page, you are going to dramatically increase your conversions, and by the way, you don’t have to do this yourself. I’ve never done a piece of graphic like this. Get somebody who’s a freelancer who can if you’re not a graphic designer, which chances are you’re not. Here’s an example of what one of these visual representations look like:

Visual Representation of Your Offer

So, let’s recap…

To get high converting traffic to your website, you need five things:

Number one is: the offer

Number two is: the hook

Number three is: the story

Number four is: the call to action

Number five is: the visual representation

I hope you found this to be helpful and if you’re planning on generating leads for whatever it is that you’re selling, ClickFunnels is the best way to generate those leads! Click here to get your 14-day free trial of ClickFunnels!

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